Babatunde Olaifa

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Brand Building Expert, Digital Media Enthusiast, Story teller, Man United Fan, husband and father of two incredible children

Babatunde is currently a senior a commercial manager with Perform Group in Nigeria and his role involves identifying and developing commercial and partnership opportunities with brands, Networks, Publishers, Football Associations, Clubs, and Broadcasters across West Africa . His major focus has been on the development of Perform’s consumer business, led by Goal.com and the ePlayer and the distribution of Omnisport, the Group’s Sports news service within the West Africa region.

Prior to joining Perform, Babatunde worked in two of Nigeria’s biggest advertising firms where he managed and provided leadership and strategic oversight for some of the most iconic brands in the market.

As a story teller, Babatunde’s short story, ‘Show Down in Rowe Park’ was recently published in the Naija Stories anthology titled ‘Of Tears and Kisses, Heroes and Villains (Best Of, #1)


About Babatunde Olaifa

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  • Place Lived: Loon op Zand - Drenthe - Netherlands
  • School: University of Ibadan
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